When summer rolls around, it’s hard to resist the allure of popular destinations. But what if, this year, you strayed a little from the usual classics? Some cities—less well-known or simply less often chosen for vacations—have some wonderful surprises in store. From historic sites and landscapes to culture, cuisine, and a relaxed way of life, these destinations have everything to appeal to travelers seeking new experiences. From Europe to Asia, via Africa, Oceania, and South America, JOOKS takes you on a journey to discover 8 summer destinations that deserve a spot on your travel list!

Trieste (Italy): another side of Italy

Situated on the shores of the Adriatic Sea, Trieste is often overshadowed by Italy’s major tourist cities. Yet this port city boasts a particularly rich identity, shaped by Italian, Slovenian, and Austro-Hungarian influences. Its historic center features beautiful palaces, spacious squares, and numerous cafés that evoke its cosmopolitan past. Piazza Unità d’Italia, one of the largest squares in Europe that opens onto the sea, is one of the city’s most iconic landmarks. With its heritage, seaside promenades, and Mediterranean atmosphere, Trieste offers a different way to discover Italy. With JOOKS, explore the city at your own pace and uncover the stories behind its monuments.

Cádiz (Spain): a city between land and sea

Situated on a narrow peninsula off the Andalusian coast, Cádiz has a charm quite different from that of Spain’s major cities. Founded more than 3,000 years ago, it is one of the oldest cities in Western Europe. Its historic center invites you to stroll through narrow alleys, lively squares, and buildings with colorful facades. The cathedral towers over the city, while the gardens and waterfront promenades offer magnificent views of the Atlantic. In the summer, its beaches and seaside atmosphere make it a particularly pleasant destination. With JOOKS, set out to discover Cádiz and explore its exceptional heritage while enjoying the unique atmosphere of this Andalusian city.

Coimbra (Portugal): at the heart of Portuguese history

Located between Lisbon and Porto, Coimbra is often overlooked by travelers exploring Portugal. Yet this former capital boasts a remarkable heritage and a charming atmosphere. Overlooking the Mondego River, the city is particularly famous for its university, founded in the 13th century and housed in a former royal palace. Its steep, narrow streets, historic squares, and buildings adorned with azulejos bear witness to its rich past. Coimbra is also deeply shaped by student traditions that still define local life. Far from the hustle and bustle of Portugal’s major tourist destinations, it offers a more peaceful and authentic way to experience the country. With JOOKS, let us guide you through its historic neighborhoods and must-see landmarks.

Ghent (Belgium): Flemish charm away from the crowds

With its canals, medieval facades, and historic monuments, Ghent has all the makings of a charming summer destination. Though often overshadowed by Bruges, it offers a different experience, with a livelier atmosphere and a large student population. In the heart of the city, the banks of the Lys River, the Castle of the Counts, and the three iconic towers create a spectacular landscape. The historic streets are also lined with numerous cafés, restaurants, and cultural venues that give Ghent a particularly vibrant atmosphere. In the summer, the city is easy to explore on foot, as you wander through its neighborhoods and along its canals. With JOOKS, explore Ghent in a whole new way and discover the stories that bring its history to life.

Fez (Morocco): a journey into the heart of Morocco

Although less popular with international visitors than Marrakech, Fez is nonetheless one of Morocco’s most fascinating destinations. Founded in the 9th century, this ancient imperial city is home to one of the world’s largest medinas, a UNESCO World Heritage Site. Behind its ramparts, a veritable labyrinth of narrow streets reveals souks, artisans’ workshops, palaces, mosques, and ancient madrasas. The medina of Fez is particularly renowned for its traditional crafts and famous tanneries. Every stroll offers the chance to discover a new facet of the city and its history. With JOOKS, explore the exceptional heritage of Fez and discover the iconic sites of this former cultural capital of Morocco.

Adelaide (Australia): a different side of Australia

Although often overshadowed by Sydney or Melbourne, Adelaide is certainly well worth a visit among Australia’s must-see destinations. Nestled between the hills and beaches of Gulf St. Vincent, the city charms visitors with its relaxed atmosphere and lifestyle. Its downtown area combines historic architecture, expansive green spaces, markets, and cultural districts. Just a few kilometers away, the beaches let you fully enjoy the coastline, while the famous wine regions of the Adelaide Hills and the Barossa Valley offer another side of the area. Adelaide is thus an ideal alternative to Australia’s major cities. With JOOKS, discover its neighborhoods, landmarks, and scenery on a stroll at your own pace.

Busan (South Korea): where the sea, mountains, and culture meet

As South Korea’s second-largest city, Busan offers a refreshing change of pace from the hustle and bustle of Seoul. Nestled between the sea and the mountains, it has a strong coastal identity. Its beaches, notably Haeundae and Gwangalli, draw visitors on sunny days, while the markets and colorful neighborhoods offer a chance to discover another side of the city. Busan is also home to magnificent temples, such as Haedong Yonggungsa, built facing the sea. With its natural landscapes, religious heritage, and urban culture, the city offers a wide variety of experiences. With JOOKS, explore Busan on foot and let yourself be guided through the places that make it unique.

Valparaíso (Chile): a colorful city

Perched on the hills overlooking the Pacific Ocean, Valparaíso is one of Chile’s most unique cities. Its urban landscape is instantly recognizable: colorful houses, stairways, steep alleyways, and street art murals line the city’s hillsides. Its historic funiculars, known as ascensores, connect the different neighborhoods and bear witness to its history as a port city. Designated a UNESCO World Heritage Site, Valparaíso has a bohemian and artistic atmosphere that sets it apart from other major Chilean cities. With its heritage, art, and panoramic views of the Pacific, it offers a truly unique experience. With JOOKS, set out to explore its hills and iconic neighborhoods.

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