Unexpected summer destinations - summer 2025

While some destinations automatically spring to mind when you think of summer holidays - Rome, Barcelona or Marrakech - others seem less obvious. And yet, many of them have plenty of appeal and are well worth a visit. JOOKS has compiled a list of less popular summer destinations that are well worth a visit. Follow the guide!

• Dinant

View of Dinant with the Collégiale Notre-Dame and the citadel

Located just thirty kilometres from Namur, Dinant is often hailed as one of Europe's most beautiful towns. Its colourful facades, beautifully lined up along the banks of the Meuse, its elegantly shaped collegiate church of Notre-Dame and its impressive citadel dominating the valley give the town an authentic charm and a remarkable photogenic quality. The birthplace of Adolphe Sax, inventor of the saxophone, and home of the famous couque, a traditional honey and flour biscuit, Dinant combines a rich historical heritage with local flavours. From one bank to the other, let yourself be guided and discover its secrets thanks to our three audio-guided routes.

• San Juan

Ischigualasto Park, also known as the Valley of the Moon

Nestling at the foot of the Andes mountain range, San Juan is known for its generous sunshine, spectacular scenery and warm atmosphere. As the capital of a renowned wine-growing region, it is as much an invitation to discover its grape varieties as it is to explore its rich cultural heritage. Every year, the city vibrates to the rhythm of the Vuelta a San Juan, an international cycling race that attracts the world's best riders. JOOKS takes you on a tour of San Juan, following in the footsteps of this emblematic sporting event: eight audioguided routes that combine a passion for cycling, natural beauty and immersion in the heart of Argentina.

• Cardiff

The Millenium Centre

A major port city and the economic heart of Wales, Cardiff is a destination that is often overlooked by summer tourists, but one that is not lacking in charm and character. A capital city on a human scale, it has a warm, friendly and festive atmosphere, as well as a rich historical heritage. Between the majestic Cardiff Castle, the lively modern districts and the vast green spaces where you can relax, the city offers a fine balance between tradition and modernity. Whether you're a history buff, a culture buff or just looking for a fun getaway, discover the UK's smallest capital city on your own with our three self-guided audio routes.

• La Rochelle

The old port of La Rochelle

Recognisable by the imposing medieval towers that proudly guard the entrance to the old port, the ‘white city’ is instantly captivating for its elegance and maritime atmosphere. With a history stretching back thousands of years, La Rochelle is brimming with architectural treasures, cobbled streets lined with arcades and charming squares where you'll want to linger. Its harbour overlooking the Atlantic and its light-filled seafront give it an incomparable relaxed lifestyle, enhanced by a dynamic cultural and gastronomic scene. With our two routes, immerse yourself in La Rochelle's astonishing religious history and let yourself be guided through the picturesque streets of the old town.

• Calgary

The city of Calgary, on the banks of the Bow River

Nestled between the vast prairies of Alberta and the majestic Canadian Rockies, Calgary has a unique blend of modernity and western spirit. Known for its famous Stampede, the city also boasts a lively centre punctuated by skyscrapers, shopping streets and green spaces that are great places to stroll. Its rich cultural heritage, renowned museums and dynamic culinary scene make it a destination as surprising as it is engaging. Explore Calgary with one of our three audioguided routes through the heart of the city, to capture all its energy and charm.

• Sofia

The imposing Alexander Nevsky Cathedral

Often overlooked by tourists who prefer the coast, Bulgaria's capital is nevertheless one of Europe's most beautiful and fascinating cities. With a history dating back to the 7th century BC, Sofia is a harmonious blend of ancient remains, Ottoman heritage and modern architecture. As you wander through its streets, you'll come across Roman ruins, medieval churches, bustling markets and verdant parks offering a breath of nature right in the heart of the city. Our three audioguided routes, between Roman and Byzantine ruins, will take you on a journey through the centuries and give you an incomparable view of the history, culture and soul of Bulgaria.

• Plovdiv

Plovdiv's ancient theatre, a jewel of Roman architecture

Considered to be one of the oldest inhabited cities in Europe, Plovdiv has an incredibly rich history and culture. Built on seven hills, it has an ancient centre with cobbled streets lined with colourful houses from the Ottoman era, and an impressive Roman theatre still used for shows. With its Thracian heritage, Byzantine influences and thriving artistic life, the city offers a journey through the centuries. Take one of our three audioguided routes through Plovdiv and let yourself be seduced by this Bulgarian gem, where the past and the present live side by side in perfect harmony.

• Rabat

The Hassan Tower

If you're not afraid of the heat, Morocco is the destination of choice for a holiday full of discoveries. Often overshadowed in favour of Marrakech, Essaouira or Agadir, Rabat, the Moroccan capital, nevertheless reveals a modern and trendy face, while remaining deeply rooted in its history. With its wide palm-fringed avenues, majestic monuments such as the Hassan Tower, soothing gardens and lively districts, the city offers a subtle blend of tradition and contemporaneity. From the old medina to the exhibitions at the Mohammed VI Museum, via the Kasbah des Oudayas, our three routes invite you to explore every nook and cranny of this uniquely charming imperial capital.

• Manama

The financial port of Manama

The modern capital of Bahrain, set on the shores of the Persian Gulf, Manama captivates visitors with its captivating blend of tradition and modernity. Behind its gleaming skyscrapers lie bustling souks scented with spices, elegant mosques and a heritage that bears witness to Bahrain's rich maritime and pearling past. The city also boasts a vibrant cultural scene, exciting museums and oriental cuisine. Our route will guide you through the streets of the city centre, discovering all the facets of this capital at the crossroads of history and modernity.

• Hobart

Aerial view of Hobart and Mount Wellington

Nestled between the calm waters of the Derwent Estuary and majestic Mount Wellington, Hobart has a peaceful atmosphere and natural charm. The capital of Tasmania, Hobart combines colonial heritage, lively markets such as Salamanca, and a thriving arts and food scene. Its picturesque waterfront, historic buildings and stunning mountain views make it a unique destination at the gateway to the Australian wilderness. Discover Hobart on our route and let yourself be charmed by this authentic and inspiring city.

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